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Entry Strategies for International Markets

By (author) Franklin R. Root
Format: Hardback
Publisher: John Wiley & Sons Inc, New York, United States
Imprint: Jossey-Bass Inc.,U.S.
Published: 1st Sep 1986
Dimensions: w 150mm h 230mm
Weight: 553g
ISBN-10: 0669137014
ISBN-13: 9780669137019
Barcode No: 9780669137019
Finally, a practical, hands-on guide to meeting the challenges of entering and succeeding in international markets. The book covers all aspects of market entry including exporting, investment, licensing, and contractual agreements. Managers at all levels of decision-making will reap the benefits of this invaluable handbook and indispensable resource.

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