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Essentials of Retailing

Format: Paperback
Publisher: McGraw-Hill Education - Europe, New York, United States
Imprint: Irwin Professional Publishing
Published: 1st Sep 1995
Dimensions: h 230mm
Weight: 1500g
ISBN-10: 0256163480
ISBN-13: 9780256163483
Barcode No: 9780256163483
Looking at the practical foundations of retailing in the 1990s, this text describes and illustrates the various strategies retailers use. It also outlines the factors that should be considered in choosing a strategy, and considers strategic principles. Attention is paid to growing areas of retailing, such as category specialists, warehouse clubs, home improvement centres, mail order, off-price retailers and factory outlets. The opening chapter provides an overview of the retail framework, around which the text is organized.

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