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Essntls:New Prod Development

By (author) Staff Rea
Format: Book
Publisher: Research & Education Association,U.S., Piscataway, NJ, United States
Published: 1st Oct 1999
Dimensions: w 140mm h 203mm d 13mm
Weight: 150g
ISBN-10: 0878912479
ISBN-13: 9780878912476
Barcode No: 9780878912476
This book is written primarily for companies that want to add a new product line, for R&D facilities with a new product idea, and for the entrepreneur who wants to develop a new business around a new product or invention. The book provides a path through the new product development process from the idea stage through the development of a workable marketing strategy.

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