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Format: Paperback
Publisher: Kogan Page Ltd, London, United Kingdom
Published: 1st Dec 1996
Dimensions: w 152mm h 234mm
Weight: 351g
ISBN-10: 0749420421
ISBN-13: 9780749420420
Barcode No: 9780749420420
Based on original research carried out by the European Commission, this book uses real-life case studies to develop a blueprint showing how companies can expand into new markets within the European Union in a consistent and cost-effective manner. It shapes the research into a practical tool for use by small-to-medium enterprise proprietors and managers by including samples of relevant marketing strategies, with lessons to be learnt; questions designed to help assess an organization's marketing opportunities; and pointers as to how to take full advantage of a market of 370 million people.

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