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European Sales Promotion

Great Campaigns in Action

By (author) Alan Toop
Format: Hardback
Publisher: Kogan Page Ltd, London, United Kingdom
Published: 30th Jul 1992
Dimensions: w 159mm h 241mm
Weight: 501g
ISBN-10: 0749404361
ISBN-13: 9780749404369
Barcode No: 9780749404369
Providing a European perspective on the key features of sales promotion, this text includes material on awareness campaigns, long-term loyalty, trials and sampling, pricing, repeat purchases, brand images, charity promotions and lifestyle packaging.

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