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Expanding Your Consulting Practice with Seminars

By (author) Herman R. Holtz
Format: Hardback
Publisher: John Wiley and Sons Ltd, New York, United States
Imprint: John Wiley & Sons Inc
Published: 9th Dec 1987
Dimensions: w 160mm h 240mm d 25mm
Weight: 540g
ISBN-10: 0471858994
ISBN-13: 9780471858997
Barcode No: 9780471858997
Synopsis
This how-to guide provides detailed explanations and suggestions covering all aspects of holding a seminar, from the original conception, to planning and designing, to marketing. Four types of seminars are covered: pure marketing seminars, self-promoted open registration, sponsor open registration, and the custom or contract seminar. Also included is practical information on pricing and minimizing costs, methods of presentation, finding presentation and demonstration aids, locating guest speakers, getting free publicity, and much more.

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