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Field Visual Merchandising Strategy
Developing a National In-store Strategy Using a Merchandising Service Organization
By (author)
Paul J. Russell
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Synopsis
The retail sales floor has become a battlefield: each brand is fighting for the same customer and wants to ensure their merchandise is on the sales floor, sized, folded, hung and presented properly. Field Visual Merchandising Strategy is a comprehensive guide to developing and executing a national field merchandising strategy, covering key areas such as developing a strategy, how to go about selecting the right merchandising service organization, team training, merchandising standards, planograms, and launching the strategy.
Ideal for retail marketers, visual merchandisers, merchandising managers and brand managers, Field Visual Merchandising Strategy uses examples and case studies from a range of shops, from fashion emporia to small outlets, to provide real-world insight on how strategic visual merchandising works. New & Used
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|---|---|---|---|---|
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What Reviewers Are Saying
"At the end of the 10,000-mile supply chain, it all comes down to the final six feet. This is where visual merchandising takes over. And this is where Paul Russell's Field Visual Merchandising is the essential guide." -- 22/10/2014 * David Katz, Executive Vice President & Global Chief Marketing Officer at Randa Accessories * "Russell is clearly a details man. And that is what makes this book so good. He spells out step by step what you need to do to ensure that a GBP20 store visit by a field sales merchandiser adds value." * BetterRetailing.com * "This is a great map book for excellent display - and if you are in the market for such a guide, I warmly recommend it." * Retail Express * "a practical merchandising book that can help us all be better retailers" * John Stanley * "Nothing is left to chance in this information-packed, yet slim volume. Mixing best practice and real world experience, this could be required reading for even the most junior of retail employees. Will serve its professional audience well." * Darren Ingram, Darren Ingram Media *