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Financial Advertising and Marketing Law

By (author) Dennis Rosenthal
Format: Hardback
Publisher: Sweet & Maxwell Ltd, London, United Kingdom
Imprint: Sweet & Maxwell
Published: 25th Nov 1997
Dimensions: h 240mm
Weight: 600g
ISBN-10: 0752003313
ISBN-13: 9780752003313
Barcode No: 9780752003313
This comprehensive book explains the complex law and regulation that applies to advertising and promotion of financial services, enabling practitioners to act with confidence on key areas such as legality and liability for any financial product or service. It includes coverage of the regulations implemented by the Financial Services Act 1986 and is arranged in a logical format for easy understanding. Containing practical examples and checklists to support the authoritative commentary, the coverage includes personal equity plans; securities; property; insurance; credit and hire facilities; pensions and life assurance. In each case all forms of advertising and promotion are dealt with, such as TV, radio, print, Internet and direct mail, giving the reader a thorough treatment of the subject. * Comprehensive - contains practical examples and checklists * Written by an acknowledged expert in financial services, advertising and consumer law

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