The advertising of financial products is subject to greater and more stringent controls than ever before both statutory and through self-regulation. The rules are complex and if broken the penalties can be severe. "Financial Advertising Law" is a guide to what can and cannot be included in advertisements for financial products and services. It covers the regulation of every aspect of financial advertising from financial products and services to floatations, takeover bids and financial statements. It deals with press and TV advertising, posters, direct mail, sales literature and sale promotion and answers such questions as - Who is authorised to place financial advertising? What is or is not permissable for inclusion in financial advertisments? Who is liable, the firm, the advertising agency, the media - or all 3? In addition, it contains the relevant rules and regulations and gives practical advice on their interpretation and applications.