Something for nothing? On Wall Street, no less? It's true. Even small investors can take advantage of "perks" galore from the companies they invest in and the financial services firms they do business with. This guide comes complete with 25 coupons for discounts on financial services. As he did in his "Buying Stocks Without a Broker", Charles B. Carlson provides small investors with little-known secrets that can pay off big. He allays skepticism by explaining why companies offer perks (mainly to build goodwill and test products) and by analyzing the investment merit of the businesses behind them. Then he presents a cavalcade of perks that are there for the taking.
Readers will learn how to: identify "the leaders of the perks" - the firms that offer the best product discounts, free samples, and specially priced tour packages; buy stocks at a discount, just as Wall Street executives do; get satisfying perks from brokers - from free investment magazine subscriptions, to lavish dinners, to rock-bottom commissions and fees; build clout (and reap even more freebies) by attending annual shareholders' meetings; cut out the broker (and high commissions) through investment methods known as DRIPs - dividend reinvestment purchase plans and direct purchase plans; gain benefits for the environment, education, and charities through social investing; and unearth similar perks from your bank and insurance brokers.