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Fundamentals of Logistics

Format: Hardback
Publisher: McGraw-Hill Education - Europe, New York, United States
Imprint: Irwin Professional Publishing
Published: 1st Jan 1998
Dimensions: w 213mm h 241mm d 29mm
Weight: 1242g
ISBN-10: 0256141177
ISBN-13: 9780256141177
Barcode No: 9780256141177
Synopsis
In an era when most managers - including those in the logistics arena - are being urged to think of themselves as "marketers," this new book offers a special opportunity. Written by high-profile authors, "Fundamentals of Logistics Management" brings a unique marketing perspective to logistics management, while fully integrating accounting, finance, and manufacturing in their coverage. This is the topical and practical approach readers have been looking for.

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