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Garden Centre Management

By (author) Ken Crafer
Format: Paperback / softback
Publisher: CABI Publishing, Wallingford, United Kingdom
Published: 24th Sep 2015
Dimensions: w 164mm h 239mm d 12mm
Weight: 525g
ISBN-10: 1780643098
ISBN-13: 9781780643090
Barcode No: 9781780643090
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Synopsis
Garden Centre management has professionalised in recent years as garden centres have become more highly developed retail operations. Many students of horticulture are expected to go into retail management and so the topic has increasingly appeared on the further education curriculum. This book is equally targeted at students, garden centre managers and professional courses in garden centre management. It provides a practical approach backed up by management theory. The text covers consumer behaviour, staff management, stock management, marketing and productivity.

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