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Global Audiences: Research for Worldwide Broadcasting

1994/95. BBC International Broadcasting Audience Research S.

Edited by Graham Mytton
Format: Paperback
Publisher: University of Luton Press, Luton, United Kingdom
Published: 30th Jun 1995
Dimensions: w 170mm h 240mm
ISBN-10: 0861964640
ISBN-13: 9780861964642
Barcode No: 9780861964642
ISSN: 0969-9880
Synopsis
This volume offers accounts of some of the latest research into radio and television audiences for the BBC and other international broadcasters in all five continents. There is a report on the growth of audiences for satellite television in India, including BBC World Service TV. Audience surveys in Macedonia, Albania, India, Kenya, Nigeria, the Czech Republic and Romania are also included. How do listeners to international radio assess the quality of what they receive, and how do the major stations compare in their view? This is the subject of a chapter on a pioneering and experimental form of research which seeks to find ways of assessing quality in different cultural environments.

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