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Global Competitive Strategies in the New World Economy

Multilateralism, Regionalization and the Transnational Firm. New Horizons in International Business Series

Edited by Hafiz Mirza
Format: Hardback
Publisher: Edward Elgar Publishing Ltd, Cheltenham, United Kingdom
Published: 18th Dec 1998
Dimensions: w 234mm h 156mm d 23mm
Weight: 626g
ISBN-10: 1858981360
ISBN-13: 9781858981369
Barcode No: 9781858981369
This important book provides an exhaustive analysis of the strategic responses of transnational firms to current trends in the world economy, specifically the trends towards `globalization' and `regionalization'. The primary focus of this book is on the strategy of transnational firms, particularly those from East Asia, in the geographical regions of Europe, North America and Asia, including the European Union, the North American Free Trade Agreement and the ASEAN Free Trade Area. The contributors discuss protectionism and trade agreements, strategic alliances, competitiveness and investment strategy towards Eastern European states and compare business strategies in the triad region. The distinguished contributors are from industry, academia and international organizations and have first-rate, detailed knowledge of the issues raised. Their approach is policy-oriented and they use case studies of Toshiba, Toyota, Samsung and the Notebook PC Consortium to illustrate the investment strategies of East Asian firms. This book will offer insights to scholars and students seeking to understand East Asian and European firms, the topics of globalisation and regionalisation. It will also appeal to policymakers wishing to influence and understand the strategies of transnational firms.

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