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Global Competitive Strategies in the New World Economy

Multilateralism, Regionalisation and the Transnational Firm. New Horizons in International Business Series

Edited by Hafiz Mirza
Format: Hardback
Publisher: Edward Elgar Publishing Ltd, Cheltenham, United Kingdom
Published: 18th Dec 1998
Dimensions: w 156mm h 234mm d 23mm
Weight: 626g
ISBN-10: 1858981360
ISBN-13: 9781858981369
Barcode No: 9781858981369
This work provides a detailed analysis of the strategic responses of transnational firms to current trends in the world economy, particularly those of gloablization and regionalization. The primary focus is on the strategy of East Asian firms in Europe, North America and Asia, including considerations of the trading factors exemplified by the European Union, the North American Free Trade Agreement and the ASEAN Free Trade Area.

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