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Global Marketing for the Digital Age

Globalize Your Business with Digital and Online Technology

By (author) Bill Bishop
Format: Paperback
Publisher: McGraw-Hill Education - Europe, London, United States
Imprint: McGraw-Hill Contemporary
Published: 1st Jan 2000
Dimensions: w 152mm h 222mm d 21mm
Weight: 460g
ISBN-10: 0658000586
ISBN-13: 9780658000584
Barcode No: 9780658000584
Packed with innovative ideas, unique research, and entertaining examples, this pathbreaking book is an essential source for business owners, corporate executives, and marketing professionals. Bishop explains how to play the global field by utilizing more than 50 digital and on-line marketing tools. Includes an analysis and rating of the top 50 trading nations.

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