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Grab Their Attention!

Advertising and Promotion on a Shoestring Budget

By (author) Gavin Walker
Format: Paperback
Publisher: Oak Tree Press, Cork, Ireland
Published: 28th May 1998
Dimensions: w 138mm h 215mm
Weight: 328g
ISBN-10: 1860760864
ISBN-13: 9781860760860
Barcode No: 9781860760860
Synopsis
This handbook takes the reader through the marketing maze in simple steps, covering the entire process from advertising to direct mail fulfilment. The contents cover: market research; deciding on an advertising strategy; how to budget for advertising; copy writing skills and techniques; how to get free print, radio and TV coverage; how to use community relations to build your business; and a glossary of advertising and promotional terms.

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