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Green Marketing

Responding to Environmental Consumer Demands

By (author) Jacquelyn A. Ottman
Format: Hardback
Publisher: McGraw-Hill Education - Europe, London, United States
Imprint: McGraw-Hill Contemporary
Published: 1st Jan 2001
Dimensions: w 160mm h 238mm d 20mm
Weight: 530g
ISBN-10: 0844232505
ISBN-13: 9780844232508
Barcode No: 9780844232508
The second edition offering information on how and why consumers buy green and how companies can strategise and develop profitable environmentally responsible products. Includes demographics, psychographics and buying behaviours of green consumers, market identification and strategic development with a list of business and consumer resources.

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