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Greener Marketing
A Global Perspective on Greening Marketing Practice
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Synopsis
Includes examples of best practice from an impressive variety of industriesLooks at both multi-national, and small/medium-size enterprisesPractical reading for both practitioners and students New & Used
| Seller | Information | Condition | Price | |
|---|---|---|---|---|
 | - | New | £49.65 + FREE UK P & P |
What Reviewers Are Saying
An invaluable learning resource for businesses interested in increasing their future profitability and learning from the best practice of those companies who have been pioneers in the movement towards Total Quality Management. "The international team of contributors assembled here provide an impressive 25 chapters on strategic development, 'greening' the marketing mix and case studies that demonstrate that innovation is the key to sustainability." Lutz-G