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Hey Whipple, Squeeze This

Guide to Creating Great Ads. Adweek Magazine Series

By (author) Luke Sullivan
Genres: Advertising
Format: Paperback
Publisher: John Wiley and Sons Ltd, New York, United States
Imprint: John Wiley & Sons Inc
Published: 11th Mar 1998
Dimensions: w 152mm h 235mm d 18mm
Weight: 369g
ISBN-10: 0471293393
ISBN-13: 9780471293392
Barcode No: 9780471293392
What if Bill Bernbach and Hunter Thompson wrote a how-to book on advertising? It would be a searing, very funny cross between an insider's guide to writing great ads and a sendup of all that's heavy-handed, dim-witted, and ineffectual in advertising. This pretty much sums up "Hey, Whipple, Squeeze This" by Luke Sullivan, one of today's most successful copywriters working at one of the most prestigious advertising agencies. A relentless wisecracker, Sullivan provides pointers, tips, and guidelines on how to write and produce successful ads for print, TV, radio, billboards, and more, while regaling you with hilarious war stories.

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