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How the Media Fail American Voters

Causes, Consequences and Remedies. Power, Conflict, and Democracy: American Politics into the 21st Century

Format: Hardback
Publisher: Columbia University Press, New York, United States
Published: 27th May 1999
Dimensions: w 156mm h 234mm d 18mm
Weight: 470g
ISBN-10: 0231111762
ISBN-13: 9780231111768
Barcode No: 9780231111768
It is often noted that the public is frustrated with the news media. But what do American voters really think about how the media present political information? While studies have examined how the news shapes opinions as well as what people respond to and remember, this is the first book to provide and in-depth analysis of how voters use and evaluate the news media in political elections and the impact these trends have on their use of the news. The authors performed a four-wave national panel survey of voters during the 1996 presidential campaign. They found that although voters are profoundly dissatisfied with the usefulness of news in helping them make decisions, they are unlikely to stop using the news media or switch media (from network news to public broadcasting, for instance). Thus the media have little incentive to adjust to the needs or wishes of voters. Here is an important contribution to the debate about the responsibilities of the news media raging among pundits and policymakers.

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