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How to Market Home Health Care Services

Format: Hardback
Publisher: John Wiley and Sons Ltd, New York, United States
Imprint: John Wiley & Sons Inc
Published: 6th Jul 1988
Dimensions: w 160mm h 240mm
Weight: 397g
ISBN-10: 0471858870
ISBN-13: 9780471858874
Barcode No: 9780471858874
The home health care industry is growing. This guide shows how home health care agencies can market themselves effectively. It provides step-by-step guidelines to creating and implementing a successful market plan. Using the marketing mix, marketing plans, and market audits presented in this book, a health care agency can define its identity and effectively design services to better meet clients' needs. Also included are many examples from the home health care industry to show how it's done. Professional sales techniques and successful sales management and motivation are described.

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