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Image Marketing

Using Public Perceptions to Attain Business Objectives

By (author) Joe Marconi
Format: Hardback
Publisher: McGraw-Hill Education - Europe, London, United States
Imprint: McGraw-Hill Contemporary
Published: 1st May 1996
Dimensions: w 163mm h 235mm d 22mm
Weight: 600g
ISBN-10: 0844235040
ISBN-13: 9780844235042
Barcode No: 9780844235042
Synopsis
This text provides all the step-by-step guidance needed to create and market an image that will use public perceptions to build awareness, increase market share and attain business objectives.

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