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Increasing Customer Loyalty and Maintaining Customer Profitability

Format: Hardback
Publisher: Informa Professional, Essex, United Kingdom
Imprint: Informa Business Publishing
Published: 31st Oct 1999
Dimensions: h 230mm
ISBN-10: 1852718277
ISBN-13: 9781852718275
Barcode No: 9781852718275
Synopsis
This report aims to help the reader develop a customer and product profitability analysis, transforms a traditional call centre into a potent marketing channel, design an effective CRM strategy, identify the demands on culture, staff, recruitment and training and indicate what steps to take, provide a measurement of success and outline some key performance indicators, identify profitable customer segments, both in the long and short term and build brand loyalty.

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