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Influencing Sales Through Store Design

Mellen Sudies in Business S. v. 14

By (author) Rick D. Saucier
Format: Hardback
Publisher: The Edwin Mellen Press Ltd, New York, United States
Imprint: Edwin Mellen Press Ltd
Published: 31st Mar 2001
Dimensions: w 171mm h 235mm d 13mm
Weight: 386g
ISBN-10: 0773475982
ISBN-13: 9780773475984
Barcode No: 9780773475984
Synopsis
There is a recognition that space affects customer behaviour and that design and the increasing use of atmosphere is an important shaper and modifier of customer behaviour. This work looks at strategies that best accomplish an objective of encouraging customers to shop for longer periods of time. Specific strategies explored include ciculting customers throughout the entire store more effectivly, creating turbulences or obsticles to slow the customer down, increasing the customer comfort levels within a store, employing atmospherics to affect the customer's perception of time, and facilitating shopping efficiency to allow customers more time for browsing.

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