American managers are obsessed with growth and are constantly in search of the newest and most successful ways to achieve it. Now, here's a practical, example-rich guide to the marketing concepts, strategies, and techniques that have helped today's fastest growing companies catapult to the top of their field. It offers "fast growth formulas" for business owners and corporate managers who want their operation to attain unprecedented growth and profits. Through actual interviews with Chief Executive Officers from over 250 of "Inc." magazine's "500 fast growing companies", this book gives readers everything they need to know to employ a wide range of growth-oriented strategies and techniques - ROIs, ROBEs, MBOs, acquisitions, divestitures, mergers, strategic planning exercises, matrix management, and more - in terms that managers of all levels can understand and put straight to use. The book also explains how to discover and capitalize on niche areas of growth, with examples of niche-market companies like L.L. Bean, Ben & Jerry's Homemade Inc., and Royal Silks.