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Inside America's Fastest Growing Companies

Includes Candid Conversations with Top Ceos

By (author) M.John Storey
Format: Paperback
Publisher: John Wiley and Sons Ltd, New York, United States
Imprint: John Wiley & Sons Inc
Published: 22nd Jun 1988
ISBN-10: 0471611506
ISBN-13: 9780471611509
Barcode No: 9780471611509
American managers are obsessed with growth and are constantly in search of the newest and most successful ways to achieve it. Now, here's a practical, example-rich guide to the marketing concepts, strategies, and techniques that have helped today's fastest growing companies catapult to the top of their field. It offers "fast growth formulas" for business owners and corporate managers who want their operation to attain unprecedented growth and profits. Through actual interviews with Chief Executive Officers from over 250 of "Inc." magazine's "500 fast growing companies", this book gives readers everything they need to know to employ a wide range of growth-oriented strategies and techniques - ROIs, ROBEs, MBOs, acquisitions, divestitures, mergers, strategic planning exercises, matrix management, and more - in terms that managers of all levels can understand and put straight to use. The book also explains how to discover and capitalize on niche areas of growth, with examples of niche-market companies like L.L. Bean, Ben & Jerry's Homemade Inc., and Royal Silks.

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