Inside Home Depot
How One Company Revolutionized an Industry Through the Relentless Pursuit of Growth
A prize winning journalist uncovers how Home Depot's rapid rise and revolutionary strategies dominate an entire industry. Why is Home Depot the most admired retailer among its legions of loyal customers, but called "Agent Orange" by its jealous competitors? This account about what it takes to become a phenomenal success in today's cut-throat retail market gives readers an unprecedented view of the two men who built a $20 billion business and practically invented "do-it-yourself" craze. Chris Roush presents the management style and strategies as well as the personal story, warts and all - the trials and tribulations, lawsuits, innovative employee programs, and the unending pursuit of perfect customer service - in a fascinating read that offers important lessons for anyone in business today.
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What Reviewers Are Saying
"Chris Roush nails down Home Depot in this unauthorized portrayal...business managers, investors and customers of Home Depot will enjoy reading this inside story about one of America's top-10 retailers." Amazon.com 19990127 Strictly Speaking: Reid Buckley's Indispensable Handbook on Public Speaking (McGraw-Hill, June). Publisher's Weekly 19990119 "...Journalistic fairness prevails in this chronicle of a successful enterprise." Booklist 19990115 "...A positive story of successful company...Roush's insight into the psche [of Home Depot] is very revealing. The book's research appears quite thorough..." The Atlanta Business Chronicle 19981013 "...His objective, well-documented, and easy-to-read account details how a corporate culture...is successful..." Library Journal 19980106