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Internet Business Models and Strategies

Text and Cases

By (author) Afuah, Tucci
Format: Paperback
Publisher: McGraw-Hill Education - Europe, London, United Kingdom
Imprint: McGraw-Hill Education (ISE Editions)
Published: 1st Feb 2001
Weight: 450g
ISBN-10: 0071180990
ISBN-13: 9780071180993
Barcode No: 9780071180993
Synopsis
In the new world of e-business, how does a company value its Internet efforts and create a business model? Afuah and Tucci show you how and include 14 case studies including Microsoft, Netscape, Sun Systems, iVillage, GMBuyPower, HotMail, and Bertelsman.

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