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Introduction to Marketing

Format: Paperback
Publisher: McGraw-Hill Education - Europe, New York, United States
Imprint: McGraw-Hill Inc.,US
Published: 1st Jul 1990
ISBN-10: 0070538840
ISBN-13: 9780070538849
Barcode No: 9780070538849
A basic guide to marketing, featuring an easy-to-use summary of fundamentals designed to clarify and expand students' notes. It is also designed to be usable with all major textbooks.

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