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Investment Strategies in Emerging Markets
New Horizons in International Business Series
Foreign investment has surged across emerging markets. This unique comparative study presents the first systematic evidence on the entry mode, business environment and their interrelationships in emerging markets. It integrates strategic management and economic policy analysis, and provides new insights for both business managers and government policymakers.
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What Reviewers Are Saying
"'Saul Estrin and Klaus Meyer have provided a rare study of the motives for foreign direct investment in emerging markets. Their stress on the life-cycle dynamics of the foreign companies and ventures results in an especially useful view on the long-term consequences of investment. In a time when foreign investment is critical to the growth prospects of the developing world, this book offers a grounded analysis leading to cautious but insightful policy advice.' - Bruce Kogut, INSEAD, France 'There is no "one size fits all" approach to foreign investment in emerging markets. As Estrin and Mayer show, designing the right entry approach requires taking into account cross-country differences in the business environment of individual markets as well as firm-specific structures, objectives, and strategies. Combining macro- and microeconomic analysis, this important study is a must-read for researchers, policymakers, and practitioners.' - Peter Cornelius, Royal Dutch/Shell Group, UK"