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Investors in People Maintained

Format: Paperback
Publisher: Kogan Page Ltd, London, United Kingdom
Published: 31st Jan 1999
Dimensions: w 135mm h 217mm
Weight: 241g
ISBN-10: 0749429208
ISBN-13: 9780749429201
Barcode No: 9780749429201
Tony Atherton demonstrates how individuals can market themselves in the same way that companies market their business. He examines the pros and cons of illustrating individual skills and abilities by using a SWOT analysis. A business considers "the 4 P's" of marketing - product, price, place, promotion - to market itself and the book shows that there is no reason why an individual cannot use this method as well. He shows the reader how to think objectively about their personality and how to market themself as a commodity. The book is full of practical hints and tips.

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