IT at the Heart of Business, illustrates IT project management techniques and represents an insight into effective planning and strategic thinking from the perspective of those who made it happen. The Automobile Association - AA Help With increasing and intensive competition the AA's position as the 'fourth emergency service' was slowly being whittled away. AA's response was comprehensive and radical, a new command and control system was implemented - AA Help - which enhanced their existing strengths, dramatically improved customer satisfaction and provided a range of benefits for the future. Halifax Share Dealing Service When the Halifax became a public limited company in 1997, it also became a bank. This conversion placed an enormous demand on the existing IT infrastructure. By building a totally new IT enabled system, Halifax successfully turned a potential GBP9 million cost into a GBP6 million profit, and in addition provided an internet and telephone based all-share dealing facility. London Ambulance Service - Computer Aided Dispatch (CAD) System With the very public failure of its CAD system in 1992, the London Ambulance Service faced an uncertain future.
Few are aware of how this one time dismal failure has now been turned around into a shining success. Each of these case studies shows that although technology was the crucial enabler, it was how the projects were organised and managed that was the key difference between success and failure. IT at the heart of Business - is an analysis of effective management of IT projects for all business managers and IT professionals. It is an invaluable tool for anyone working in the IT industry as there is always something we can learn from the success of others.