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Just Don't Do it

The Contrarian Manager's Guide to Challenging Popular Business Theories

Format: Hardback
Publisher: McGraw-Hill Education - Europe, New York, United States
Imprint: McGraw-Hill Inc.,US
Published: 1st Apr 1997
Dimensions: w 150mm h 225mm d 30mm
Weight: 580g
ISBN-10: 0070431841
ISBN-13: 9780070431843
Barcode No: 9780070431843
In Just Don't Do It!, Joel Brandon and Daniel Morris relentlessly sift through today's most hyped management theories, trends, and advice. They show you just how dangerous unconscious assumptions can be - but also how easily most of them can be brought to light, challenged, and even used to advantage. They also separate the tactics proven to work in the real business world from those that are just faddish nonsense. The result is a realistic guide that shares tested programs and methods that you can actually use to improve your company's bottom line and market positioning.

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