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Keep it Simple

The Early Design Years of Apple

By (author) Hartmut Esslinger
Format: Paperback / softback
Publisher: Arnoldsche, Stuttgart, Germany
Published: 27th Nov 2013
Dimensions: w 226mm h 259mm d 15mm
Weight: 1275g
ISBN-10: 3897904071
ISBN-13: 9783897904071
Barcode No: 9783897904071
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Synopsis
*The true design story behind the evolution of Apple computers *An inspiring collaboration of Steve Jobs and author Hartmut Esslinger *380 illustrations that takes a step by step view of the most famous brand that's still a dominating force today Keep it Simple is the authentic story of the collaboration between Steve Jobs and Hartmut Esslinger, which began in 1982. The result of this partnership between entrepreneur and designer was revolutionary, in terms of historic dimensions: Steve Jobs was the first to make strategic design the core of Apple's Business Strategy. From this, Apple grew from a technology focused company into one of the world's most successful, global brands and this was achieved by creating and delivering innovative and intelligent products. Of course, there are many books about Steve Jobs and Apple. Professionals everywhere want to be like him - or want their company to succeed like Apple - so they compulsively absorb accounts of his work, hoping to find the magic recipe. For those readers this book is a first, because it tells the story of Apple's evolution from the inside and its initial conception, when Steve was first driven by the power of design to establish it as the strategic core of Apple's business model. This book is also for the millions of Apple users, admirers, fans, and critics who may be curious about the origins of the products and the brand they feel so deeply about. Here is the story of the most amazing creative journey, which had to overcome tremendous opposition, both inside Apple and across the wider technology industry.

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Hartmut Esslinger knows a thing or two about industrial design and what it's done for Apple. He worked directly with Steve Jobs to establish a "design language" that was used on the Macintosh line of computers for over a decade. -- Christopher Mims Quartz, September 12, 2013 Keep It Simple is filled with prototypes and drawings in the "Snow White" style, as well as many familiar finished designs... We need to give credit to Mr. Esslinger for being a true visionary. -- John Maeda The Wall Street Journal, December 14, 2013