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Know Your Customers

How Customer Marketing Can Increase Profits

By (author) Jay Curry
Format: Paperback
Publisher: Kogan Page Ltd, London, United Kingdom
Published: 30th Jul 1992
Dimensions: w 135mm h 216mm
Weight: 300g
ISBN-10: 0749408448
ISBN-13: 9780749408442
Barcode No: 9780749408442
Synopsis
This is a practical aid for business executives seeking ways to improve profits while at the same time focusing on customer needs. It describes how to gather customer data in an effort to increase sales, how to model spreadsheets, and how to create and apply a customer marketing audit.

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