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Leadership in Action

Tough-minded Strategies from the Global Giant

By (author) Helmut Maucher
Format: Hardback
Publisher: McGraw-Hill Education - Europe, New York, United States
Imprint: McGraw-Hill Inc.,US
Published: 1st Jan 1994
Dimensions: w 160mm h 229mm d 19mm
Weight: 430g
ISBN-10: 0070410410
ISBN-13: 9780070410411
Barcode No: 9780070410411
Helmut Maucher's preferred leadership style is management by provocation. He is a straight-talking industrialist who scoffs at common wisdom and generates uncommon sales and profit growth, year after year. In this book Maucher speaks out on his management style and philosophy, illustating his views with his own sucesses. "Leadership in Action" presents Maucher's insights into a wide array of management and marketing issues facing multi-national corporations. How do corporations handle multilingual, multicultural differences among employees and consumers? Can acquisitions be used as elements in a marketing strategy? What is the role of business in problems such as world hunger? These questions are of growing importance to managers around the world and Maucher's experiences may open their eyes to new realities. Helmut Maucher is knowledgable in matters of leadership on the global frontier and offers an inside look at Nestle's operations and the secrets of its success.

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