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Linguistic Auditing

A Guide to Identifying Foreign Language Communication Needs in Corporations. Topics in Translation No. 9

By (author) Colin Wright, Nigel Reeves
Format: Paperback
Publisher: Channel View Publications Ltd, Bristol, United Kingdom
Imprint: Multilingual Matters
Published: 31st Mar 1996
Dimensions: w 148mm h 210mm
ISBN-10: 1853593273
ISBN-13: 9781853593277
Barcode No: 9781853593277
Synopsis
This text offers methods for the systematic analysis by managers, training officers or language experts of the foreign language communication needs of organizations, large or small, in the private or public sector. It should enable organizations to identify strengths in the language competence of current staff and any weaknesses in the organizations' entire system for communicating with foreign markets at the strategic level. It provides tools for improving efficiency in a neglected management area.

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