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Magazine Publishing

Format: Paperback
Publisher: McGraw-Hill Education - Europe, London, United States
Imprint: McGraw-Hill Contemporary
Published: 1st Jan 1999
Dimensions: w 205mm h 260mm
Weight: 910g
ISBN-10: 0844233560
ISBN-13: 9780844233567
Barcode No: 9780844233567
Presents an overview of the magazine industry from concept to finished product, focusing on how magazines use information to build relationships with special audiences, and on theories and principles of magazine publishing. Vignettes, case histories, and insights from professionals demonstrate the c

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