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Making Customers Count

Guide to Excellence in Customer Care

Format: Hardback
Publisher: Management Books 2000 Ltd, Cirencester, United Kingdom
Imprint: Mercury Business Books
Published: 31st Mar 1991
Dimensions: w 156mm h 234mm
ISBN-10: 185251048X
ISBN-13: 9781852510480
Barcode No: 9781852510480
Synopsis
This book is both a series of case studies of firms that have introduced programmes of customer care, and a study of why the majority of customer care schemes go awry. It aims to provide a framework for building up customer responsiveness in the day-to-day routines of businesses. The case histories compare the fortunes and appraises the methods of companies who have set up both successful and unsuccessful.

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