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Management, Marketing and the Competitive Process
This book presents critical surveys of literature from behavioural and evolutionary economics, management, marketing and business history and offers new empirical evidence involving both case studies and behavioural research. Particular attention is given to transaction cost and resource-based perspectives on business organization. The book concludes by discussing the emerging 'growth of knowledge' and 'management without trade-offs' approaches to the firm. Taken together, the inter-related chapters in this book make a significant contribution by promoting and assisting research and teaching on how managers cope with competitive pressures in the present climate of rapid technological change, shifting patterns of corporate alliances, continual restructuring and re-ranking of relative competitive strengths, and rising environmental expectations. Management, Marketing and the Competitive Process will be particularly useful for courses on business strategy, managerial and industrial economics, and marketing.
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What Reviewers Are Saying
'... it does provide an excellent accessible reference for both researchers and students wishing to expand their knowledge beyond traditional subject lines... a readable and thought-provoking addition to the literature.' -- Stephen P. Dunn, Review of Political Economy '... the book provides an excellent review of historical and emergent aspects of economic organization... this book is an excellent source book for the student as well as the established researcher. It provides succinct reviews of much of the published literature, and scholars seeking sources for their studies on economic organization, competitive strategy, and innovation will find the articles as well as the extensive bibliography to be comprehensive and useful.' -- Gopalkrishnan R. Iyer, Business and the Contemporary World 'This is an exciting collection, providing another example of the productive interaction taking place between industrial economics, business history and management studies. This work therefore offers a reinvigorated analytical framework with which business historians can address their own direct interests, and an opportunity for them to play to their comparative advantage in discussions at the edge of modern industrial economics.' -- Oliver M. Westall, Lancaster University, UK 'It is a resourceful and timely book comprising exhaustive bibliography on business history, organisation studies, innovation, and competition. It has dealt with a very complex issue with clear orientation and perspective.' -- N. Mrinalini, Journal of Scientific & Industrial Research 'This is a fine book which is essential reading for those who adopt a more reflective and critical approach to the burgeoning literature of the world of strategic management. One of the good features of most of the papers is that they provide a critical appraisal of the literature on evolutionary economics. The authors come from a variety of backgrounds - economics, management, marketing and business history. This makes for a rich harvest of perspectives on common themes. All of the papers are of a high standard and provide an excellent critical survey of their relevant literatures. Anyone wishing to obtain a quick introduction to the state of the art of dynamic competitive processes could do no better than to start here. This book should be heavily adopted complement to more traditional treatments of managerial economics and strategic management.' -- Peter M. Jackson, The Economic Journal