If you're planning a website, have just gone online, or need some advice on improving your Internet strategy, then this book should help. It has been designed to help you understand the amount of time, effort and money that should be used to create a successful site. The author provides tips on everything from getting the content right, to search engine registration, publicity, media planning and buying, and measuring the success of your website. A number of case studies show how successful websites work, and there is a helpful glossary of website terms. If you follow the principles set out in this book, you will be well on the road to having a successful website.