Managing and Marketing Your Website
If you're planning a website, have just gone online, or need some advice on improving your Internet strategy, then this book should help. It has been designed to help you understand the amount of time, effort and money that should be used to create a successful site. The author provides tips on everything from getting the content right, to search engine registration, publicity, media planning and buying, and measuring the success of your website. A number of case studies show how successful websites work, and there is a helpful glossary of website terms. If you follow the principles set out in this book, you will be well on the road to having a successful website.
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What Reviewers Are Saying
Hutchinson offers useful tips on such issues as the essential elements of Web site content, how search engines work and the best ones to register with, how to keep your Web site near the top of a search engine's results page, the best way of promoting your Web site, times when you should buy advertising space on the Internet, and why it is necessary to measure and analyse Web traffic and how to do this. A number of case studies show how successful Web sites work, and there is a glossary of terms. (Kirkus UK)