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Managing Business Marketing and Sales

An International Perspective

Format: Paperback
Publisher: Copenhagen Business School Press, Frederksberg, Denmark
Published: 3rd Nov 2005
Dimensions: w 155mm h 230mm
Weight: 514g
ISBN-10: 8763001470
ISBN-13: 9788763001472
Barcode No: 9788763001472
Synopsis
This book offers valuable perspectives on the current state of marketing concepts and techniques, plus managerial perspectives which also can provide guidance for the business success.

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