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Managing Communication in Local Government

Managing in Local Government S.

By (author) Mark Fletcher
Format: Paperback
Publisher: Kogan Page Ltd, London, United Kingdom
Published: 1st Apr 1999
Dimensions: w 155mm h 234mm
Weight: 352g
ISBN-10: 0749429143
ISBN-13: 9780749429140
Barcode No: 9780749429140
Synopsis
The central idea of this text is that PR skills will be an essential management tool in the new style of local government, in the late 1990s, for all managers. Each chapter takes the form of an analysis of theory, a consideration of this in the management context, together with several case studies and exercises. The chapters deal with: PR thinking; strategic thinking; dealing with the media; trading in the credibility marketplace; and persuasion, personal positioning and personal communication skills.

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