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Managing Globally

Complete Guide to Competing Worldwide

By (author) Carl A. Nelson
Format: Hardback
Publisher: McGraw-Hill Education - Europe, New York, United States
Imprint: Irwin Professional Publishing
Published: 1st Oct 1993
Dimensions: w 224mm h 230mm d 30mm
Weight: 1070g
ISBN-10: 078630121X
ISBN-13: 9780786301218
Barcode No: 9780786301218
Synopsis
The challenge to formulate, implement and manage a global strategy is often overwhelming and yet it is essential to complete in today's complex markets. This is a results oriented book that pioneers global strategic management. This working tool for building a global strategy should demystify the process and offers a do-it-yourself method for screening and analyzing changing country policies, markets and products - then matching tactics and strategies to new opportunities.

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