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Managing New Product Development and Innovation

A Microeconomic Toolbox. New Horizons in the Economics of Innovation Series

Format: Hardback
Publisher: Edward Elgar Publishing Ltd, Cheltenham, United Kingdom
Published: 28th Mar 2001
Dimensions: w 156mm h 234mm d 20mm
Weight: 682g
ISBN-10: 1840645717
ISBN-13: 9781840645712
Barcode No: 9781840645712
This study provides an approach to the microeconomics of innovation by measuring the technical quality of new products and guiding the managers of innovation and technology in the central considerations of today's knowledge-based companies. The volume features a selection of practical microeconomic tools for managing new product development and innovation. By quantifying product features and evaluating the costs and market value of improving each, a simple yet powerful conceptual framework is created. Using this framework, creative business models can be built, along with innovative products, services and processes that achieve marketplace success.

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