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Marketing

An Introduction

Format: Paperback
Publisher: Pearson Education (US), Upper Saddle River, United States
Imprint: Prentice Hall
Published: 27th Feb 2006
Dimensions: w 216mm h 276mm d 22mm
Weight: 1348g
ISBN-10: 0131865919
ISBN-13: 9780131865914
Barcode No: 9780131865914
Synopsis
How do we get you moving? By placing you--the customer--in the driver's seat. Marketing introduces the leading marketing thinking on how customer value is the driving force behind every marketing strategy. Fasten your seatbelt. Your learning journey starts here! www.prenhall.com/kotler

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