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Marketing and Consumer Behaviour in Asia

Genres: Market research
Format: Hardback
Publisher: McGraw-Hill Education - Europe, New York, United States
Imprint: McGraw-Hill Inc.,US
Published: 1st Sep 1998
Dimensions: h 230mm
Weight: 1320g
ISBN-10: 007470480X
ISBN-13: 9780074704806
Barcode No: 9780074704806
Synopsis
This text provides a direct and up-to-date description of the late-1990s situation and trends in Asia. In essence the chapters present a mini-textbook on the environmental consumer behaviour and, marketing situation in each country in Asia.

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