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Marketing Communication Management

A Holistic Approach for Increased Profitability

By (author) Otto Ottesen
Format: Paperback
Publisher: Copenhagen Business School Press, Frederksberg, Denmark
Published: 29th Mar 2001
Dimensions: w 155mm h 210mm d 24mm
Weight: 608g
ISBN-10: 8763000660
ISBN-13: 9788763000666
Barcode No: 9788763000666
Synopsis
Ideal as a textbook for students of marketing at university level (business schools and MBA-programs).

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