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Marketing Education

By (author) Lynton Gray
Format: Hardback
Publisher: Open University Press, Milton Keynes, United Kingdom
Published: 1st Sep 1991
Dimensions: w 152mm h 229mm
Weight: 500g
ISBN-10: 033509676X
ISBN-13: 9780335096763
Barcode No: 9780335096763
The author's vision of marketing educational services is one concerned centrally with improving experiences of formal education. He suggests ways in which educationalists might make use of principles underpinning some commercial services to employ marketing techniques effectively.

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