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Marketing for Success

Format: Book
Publisher: Kogan Page Ltd, London, United Kingdom
Published: 30th Jun 1994
Dimensions: w 135mm h 215mm
Weight: 147g
ISBN-10: 0749412542
ISBN-13: 9780749412548
Barcode No: 9780749412548
A basic marketing text designed for the manager or business owner rather than the sales staff, which describes how to develop action plans and how to use various techniques to increase sales. Checklists and self-help exercises are included.

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