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Marketing Hospitality

Study Gde

Format: Paperback
Publisher: John Wiley and Sons Ltd, New York, United States
Imprint: John Wiley & Sons Inc
Published: 7th Mar 1990
Dimensions: w 179mm h 253mm d 12mm
Weight: 283g
ISBN-10: 0471622982
ISBN-13: 9780471622987
Barcode No: 9780471622987
An introduction to the theory and practice of marketing in the hospitality industry. Provides in-depth, real-world examples taken from the hospitality industry that describe operating-unit level concerns. Offers a standard marketing text approach and addresses the marketing mix early on, providing students with an action-based marketing plan.

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